- Job Type: Full-Time
- Function: Marketing/PR/Product Mktg
- Industry: Enterprise Software
- Post Date: 09/17/2024
- Website: yotpo.com
- Company Address: 233 Spring St, New York, NY, 10003
About Yotpo
Yotpo is the leading eCommerce marketing platform, helping thousands of forward-thinking brands like Rebecca Minkoff, MVMT, Bob’s Discount Furniture, and Steve Madden accelerate direct-to-consumer growth. Our single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more, empowering brands to create smarter, higher-converting experiences that spark and sustain customer relationships.Job Description
If you’re into online shopping (who isn’t these days?), chances are you’ve crossed paths with Yotpo. We’re all about eCommerce retention—helping brands of every size turn one-time shoppers into lifelong customers.
Think loyalty programs, SMS and email marketing, subscriptions, and reviews—it’s what we do best. Plus, we’ve got more tricks up our sleeve.
With teams spread across the globe—from the US and Canada to the UK, Israel, Bulgaria, and Australia—we’re growing fast. Our main mission? Delivering cutting-edge technology that sets new standards in the industry.
Sounds exciting? Then read on, because we’re looking for curious professional talents to be a part of building the future of the e-commerce industry.
Yotpo seeks aGrowth CRO Manager to join our Conversion Rate Optimization team as part of the Marketing group, focusing on converting web interactions into qualified demo requests (MQLs) through advanced digital experiences powered by data.
In this role, reporting to the CRO team lead, you’ll plan, execute, and measure growth initiatives end-to-end. You’ll look at data to seek growth opportunities and come up with initiatives like customized landing pages, email nurtures, A/B tests, and more.
You’ll collaborate frequently with technical and business units like MOPs, BI, Content, and Design to define and bring the best web-based experiences to life.
Responsibilities:
- Enhance Yotpo’s website-based funnels to boost Lead>MQL conversion rates
- Identify growth opportunities using data collaborating with MOPs & BI
- Create custom landing pages for Search, Display, and Email campaigns
- Develop tailored web experiences including customized chatbots & dynamic content
- Create creative lead-gen flows to increase our marketable database
- Implement automated email nurture flows to push inbound leads down to MQL
- Make the most of our Marketing Tech such as Tag Manager, Amplitude, HubSpot, etc.
- Optimize other web assets like Shopify App Listings to increase self-service installs
Requirements:
- 2+ years of experience in growth marketing, product marketing, lifecycle marketing, or similar roles in SaaS companies
- Proficient with marketing tech stacks (Amplitude, Google Analytics, Tag Manager, Zapier, HubSpot)
- Data-driven & analytical thinker. Lives and breathes web- and email CVRs
- Great knack for performance-first content – short, personal, & impactful
- Strong organization skills and great attention to detail
- Strong communication skills with the ability to harness others
- Big plus – familiar with paid acquisition